Marketing Research Project

Conducted Fall 2023, Group of 6

A collaboration project for Chaminade’s Counseling Center. We conducted primary and secondary research for the Counseling Center to identify potential barriers for students and find effective promotional channels to increase brand awareness

Global Marketing Plan

Product Development Strategy

Created Fall 2023, Group of 4

A collaboration project to create a new product that will penetrate a global market. Sin Paradas is an energy drink penetrating the Brazilian market. Our group used marketing frameworks, primary and secondary research, to make informed decisions on this market penetration.

Created Spring 2024, IACBE Submission, 3rd Place Winner

As part of the IACBE Nationwide Business Case Competition, we were tasked to redevelop Viralish’s product to appeal to more clients. With extensive internal and external research, we were able to create a 90-day plan to become viral!